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Octopus Innovation

Boutique Agency | Shanghai

GoodWe Exhibition booth

Booth design for GoodWe, a manufacturer of solar energy equipment and parts. Developed for the 2017 SNEC PV POWER EXPO, The GoodWe "radiant" booth, reflects the full potential of the constructor's solar powered system. From the initial steps, the design space was envisioned to represent more than products but embody the unique search for social responsibility and human centered solutions of their brand and services.

  • Developed for the 2017 SNEC PV POWER EXPO, The GoodWe "radiant" booth, reflects the full potential of the constructor's solar powered system.

  • The project is designed to express within the space the way the sun radiates, thus creating a connection between the scenography, the core values of the company and their products.Unlike most fair booth the space design is here to support and sustain a true physical experience.

  • The overall 240sqm space creates a unique landmark within the fair allowing visitors to easily flow through and discover GoodWe in a more interactive and progressive way. The contrast between pure white and warm solid hues of red and yellow is also a bold choice to emphasis the brand's dynamism and strength.

  • From the initial steps, the design of the GoodWe booth was envisioned to represent more than just their tangible products. We wanted to embody their unique approach for social responsibility and human centered solutions of their brand and services.