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Brandigo

Boutique Agency | Shanghai

Samsung - AMOLED Technology Campaign

Samsung Display needed to develop a campaign that would effectively communicate the key value propositions of its AMOLED technology to customers – namely mobile phone manufacturers – in the China market. The AMOLED screen has a larger range of colors displayed on a wider, thinner screen, featuring rich blacks and vibrant colors, as well as health benefits for user eyes. They aimed to position the AMOLED screen as technology that improves quality of life.

To begin, a thorough target audience analysis was performed to determine where people were getting their information, which channels they were interacting on, and what information was important for them to be sharing with their network.

Brandigo focused efforts on 3 main channels to drive traffic and awareness: Chinese social media, traditional media, and carefully selected online advertising placements.

We developed a visually impactful microsite as well as a comprehensive PR and advertising campaign. 6 experts in fields ranging from ophthalmology to photography, cosmetics and color were interviewed to draw on their experiences and know-how regarding to how better screens allow objects to be viewed in their true colors. Interview stories were published online, offline through channels to reach electronics industry experts as well as consumers interested in new technology.

Results
Website visits reached over 477,734 in a span of 3 months.
Direct customers were developed through the campaign
AMOLED is now known as an attractive feature for interactive devices in China, from phones to watches.