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Dragon Rouge

Boutique Agency | Shanghai

Logo Design for Paris 2024 Olympics

With the official IOC announcement on September 13, Paris was finally awarded the 2024 Olympic Games, 100 years after its last Games in 1924.
Dragon Rouge was proud to have designed the iconic logo for Paris.
We have created a logo with a strikingly simple, modern design that reflects the image of the games Paris dreams of giving the world.
- A powerful logo that emphasizes the event’s human dimension and can be easily reproduced by anybody.
- A logo recalling the outline of the Eiffel Tower, the symbol of French know-how that has become the icon of the city and the entire nation.
- A logo that can also be read in figures: 24 for Paris 2024 and for the 100th anniversary of the last Olympic Games held in Paris (1924).
- A logo that brings people together, expressing the colours of the world, of the Olympic movement and of France.
“This logo illustrates not just the beauty and elegance of Paris, but also its modernity and ability to constantly reinvent itself. It reflects the values of a cosmopolitan, innovative city and country on the move, which shine by their openness and humanity.” Anne Hidalgo, Mayor of Paris.