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Kore Studios

Boutique Agency | Shanghai

7up China Mainland campaign

We were asked to create two final key visual images for Pepsi Co’s 7up brand to use in posters, marketing materials, and in-restaurant posters.

The first image was a hero shot of a single glass of 7up. A view point slightly from the bottom, so the glass towers over the viewer, like the discovery of an awesome monolith. This was achieved over the course of a full day of photography in studio, compiling different effects and parts of the puzzle so our retouching team could combine everything they needed to get the best final result possible.

The second image was of a still-life of a glass of 7up along with a can on a picnic table, outside in the sunlight, looking refreshing, cold and delicious. For this photo we worked closely with a food stylist on set to achieve the best possible results for the final look and feel of the can and the glass of 7up. To help us along, we had a stock of more than 200 cans of 7up in our studio! There were many pours to get the best one of the lot!