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Des:glory Design

Boutique Agency | Shanghai

Promotional Collateral for Broadcast 2018 S/S

The Broadcast 2018 S/S collection is inspired by water and satisfies the thirst in everyday life. A special kind of paper with seeds in it was selected for the invitation, which, given abundant of water, can sprout and grow. The video shows the change of scenes from dry earth to various forms of water, with a sprout as ending. All designs reinforce the same key concept - water is essential in life. Some abstract water ripple design elements were created for the video. The colors were extracted from the 2018 S/S products to correspond with the show.