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GOLDSTEIN

Boutique Agency | Shanghai

Music Composition for Lexus 'Swarm'

‘Swarm’ is the result of a creative and innovative collaboration between Lexus, Director Sam Brown of Rogue Films and KMel Robotics. The aim was to create an orchestral score that reflects the choreographic motion and playfulness of the quadcopters. To bring out the full character of the quadcopters’ gracefulness and cartoon-like gestures, we combined the worlds of MGM musicals and Tom and Jerry cartoons using the full forces of a symphonic orchestra.” A large orchestra was important as the overall sound and production values had to be high in order to reflect the brand ethos. We sent a signed copy to the Lexus CEO in Japan – they loved it so much they requested another!

Watch it here: https://vimeo.com/78652488