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ASIG Design

Boutique Agency | Shanghai

Yershari Restaurant, Henderson Metropolitan 耶里夏丽-西域新娘

- Designers 设计师: ASIG Design杰璐设计工作室
- Location 地点: Shanghai, China 中国上海
- Area 面积: 350sq.m.
- Project Year 项目年: 2017

ASIG has recently realized another restaurant for its long-term customer Yershari, the dominant Xinjiang cuisine restaurant in China, at Henderson Metropolitan in Shanghai, China. The brand continues to innovate and refine itself this time in to a slightly more premium experience that elevates the traditional Xinjiang dining.

ASIG最近再度为其长期客户耶里夏丽——中国新疆餐饮界占主导地位的餐厅,在上海恒基名人购物中心完成了新一轮餐厅设计项目。耶里夏丽日益创新,适时升级餐厅环境体验,提升了传统新疆餐饮体验,不断完善自己的品牌。

Simple, expressive and strong are 3 words that dominated the overall approach of this smaller than normal space. An underlying theme of ‘ethnic bride’ extrapolates itself by separating levels of privacy in the space into three zones that represents a traditional Uyghur wedding day: 1. the brides home, 2. the groom’s home, 3. the wedding ceremony. Hand painted artwork mimics the bride’s beauty, highly patterned laser cut brass lighting fixtures represents henna tattoo common in the region’s weddings and metal mesh ceiling fixture in the main dining room symbolizes the undeniable grace of the bride’s dress.

「简约、富有表现力、强烈」这三个形容词主导了这个比一般地方小的空间的整体设计方向。餐厅内三个不同区域正好呼应了“西域新娘”的主题,体现了从私密到开放不同程度的空间,分别代表着维吾尔族的传统婚礼中的 “新娘家”,“新郎家” 和 “婚宴大厅”。绘画艺术品寓意新娘的美貌,图案复杂的激光切割黄铜灯具代表该地区婚礼中常见的指甲花纹身,而主餐厅内的金属网状天花板灯具象征着从新娘礼服散发出来的不容置疑的优雅。