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ASIG Design

Boutique Agency | Shanghai

Yershari Restaurant, Raffles 耶里夏丽-来福士

- Designers 设计师: ASIG Design杰璐设计工作室
- Location 地点: Shanghai, China 中国上海
- Area面积: 400sq.m.
- Project Year 项目年: 2018

ASIG Design has recently realized a new concept restaurant for its long-term customer Yershari, the dominant Xinjiang cuisine restaurant in China, at Raffles Zhongshan in Shanghai, China. Testing the market with sub-brands is a recent trend in Chinese F&B so Yershari decided to experiment with a more refined theme of their brand well into a specialty Xinjiang dining experience.


ASIG Design杰璐设计工作室最近再度为其长期客户耶里夏丽——中国新疆餐饮界占主导地位的餐饮集团,在上海中山公园来福士广场完成其新概念餐厅设计项目。最近国内餐饮企业纷纷为子品牌推出不同主题的概念餐厅,令概念餐厅成为品牌测试餐饮市场的新营销战略,并逐渐演变成餐饮业界的新发展趋势,所以耶里夏丽决定为品牌打造高端精致的新疆主题特色餐厅,为新疆餐饮文化注入新元素。

The northwest region in Xinjiang is relatively unknown to urbandwellers and Yerhari wanted to introduce its beauty of mountainous terrain, diversely ethnic population and pure, natural ingredients. Rough cut stone at the bar mimics mountains, backlit acrylic lighting on the ceiling represents the regions large skies at night and subtle hints of raw materials like pinetrees all play a backdrop to minimal artwork and clean lines making for a textural yet chic dining experience.

新疆西北地区对于城市人来说是相对陌生的,耶里夏丽希望把新疆的山区美景、纯朴自然的风土人情和丰富多彩的民族文化一一呈现在餐厅之内。酒吧使用粗琢石来模仿山脉纹理、天花板的背光式亚克力灯象征新疆月夜的辽阔天空、餐厅四周背景墙以不起眼的大自然原材料如:松树木,作简约而不简单的点缀,简洁大气的紋理贯穿着整个餐厅,营造了高端精致的用餐氛围体验。