Founded in 1984 in Paris, Dragon Rouge is a global design and innovation agency. By using insight, foresight and creativity, the agency helps its clients define strategies, create new products and services and exceptional experiences.
Dragon Rouge's creativity is never limited to one culture or geography — its team creates brands that are as successful in Asia as they are in Europe and the Americas. The agency creates and designs engaging experiences for your brand that range from identities and visual systems to digital, retail and communications.
Dragon Rouge was proud to have won this year's Marking Awards for the design of Johnnie Walker Blue Label Limited Edition "Carp and Dragon"! The award ceremony was held in Shanghai by Food & Beverage Innovation Forum (FBIF) on April 18, 2018.
The “Carp Leaping over the Dragon Gate” Johnnie Walker Limited Edition packaging immortalizes the rivers of China and their role in the story of Chinese progress through a stunning illustration. It truly encapsulates the spirit of not only the China’s rivers but also of the entrepreneurial dream of many in today’s China by showing imagery of China’s past and present in the design details. As one studies the bottle design, more and more details come into focus, presenting a layered story rich in history and promise.