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SHOPAL

Boutique Agency | Shanghai

Market and Brand Strategy for Chantecaille

Brand Story: Chantecaille sets a luxurious standard in the world of modern, botanical skincare and cosmetics. Our obsession with flowers and their amazing natural abilities to heal and work in harmony with the body is at the heart of our passion for skincare. Through ground-breaking scientific advancement, meticulous formulation and personal commitment, we use beauty as a tool to effect change in the world. By creating purposeful, obsession-worthy beauty products crafted from the purest ingredients, we've raised the bar for the beauty industry. We’ve also created a philanthropy platform which shines a spotlight on global environmental issues and supports conservation efforts around the globe.

Our Scope: Market entry and brand strategy, Full visual design for China channels, packaging design