Shopal is a unique Shanghai-based brand accelerator, transforming the way global brands scale in China. In 2017, we introduced our Acceleration Engine, partnering and investing in the next generation of luxury brands in the beauty and wellness segments. We accelerate the brand through a hands-on approach, working together on market strategy, creative & innovation planning, and all the way to omnichannel distribution covering online and offline. Our partner brands include Estee Lauder, Johnson & Johnson, Caudalie, Natura Bisse, etc.
Brand Story: Natura Bissé was born on June 7, 1979, entering the professional cosmetics market with five creams that targeted various skin needs. Its founder, Ricardo Fisas Mulleras, decided to dive into this thrilling business adventure after seeing how hydrolyzed elastin and collagen proteins considerably improved skin's texture. “Ricardo Fisas established his company on the foundational pillars of professionalism, effort, commitment, the ability to overcome and social responsibility”.
Our Scope: Market entry and brand strategy, Full visual design for China channels, packaging design, social media content development