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Raul Ariano

Freelancer | Shanghai

Life at Home

Communication assets for an internal and external IKEA Global campaign, which will bring to life insights from ethnographic research across six different markets - London, Rome, Shanghai, New York, Berlin and Copenhagen. Our idea is based around moments of home, capturing the things in people’s lives that mean home to them, rather than a solid four walls. We will be shooting film and photography of real people in their real homes and exploring the nuanced things that mean home to them.