Last time we shared how we worked on the visual identity of RedOrangeFood’s frozen fruit treats Smoothie Rebels (in case you missed it, check it out here http://yaean.com/en.php?controller=work&action=single&id=301!). This time, let’s take a step back and have a look at one of the first projects we collaborated on with our client: RedOrangeFood Frozen Fruits.
Healthy, fresh, all natural, good for you - these key product attributes can’t be more obvious from the packaging. Keeping in check the essence of the brand, we just had to keep it clean, straightforward and, nevertheless, eye popping. Each flavor has its individual identity with the corresponding visual elements to it, making sure each remains intuitive for the service industry (restaurants, hotels, juice bars, etc.) and consumers, alike.
Reception towards the packaging design was highly positive and had eventually became a staple look for the product. Nearly a decade later, we did initiate a series of tweaks here and there, but ended back to the good ol’ classic look.
This experience taught us one thing: sometimes we just have to stick with what’s already familiar, and what has already been ingrained in the brand’s DNA.
We’re specially proud of this pioneer design work, and looking forward to seeing it still rocking it out at shelves a decade later!
Don't forget to get out more projects on our website: www.yaean.com.
The final pack backed by a few of the numerous sketches we did.
The line-up in 2008 from retail pack to food service packs to the outer boxes (in the background).