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Studio DOHO

Boutique Agency | Shanghai

Interior Design for OCEANSPOT

OCEANSPOT co-retail prototype store

STUDIO DOHO was commissioned by new retail startup OceanSpot to develop a co-retail prototype store. Coretail is a new approach to retail that addresses shifting consumer interests in the age of online shopping. The driving concept is that multiple brands share a single space with a short-term lease, which allows new brands to gain exposure without the significant cost of a store fit-out. OceanSpot serves as a curator for the space.

Short-term rental options make speed of flexibility a key aspect to the design. A fully integrated grid wall system was developed to allow overnight changeability of brand display. When not in use, the grid provides a strong design element to define the space. A hosted coffee bar allows pop-up F&B brands to cater the space and complete the overall experience.

OceanSpot serves as the backdrop to the surrounding community and the exterior needed to make a strong statement to attract customers. A dichroic film was applied to the storefront, which changes colors when viewed at different angles and creates colorful ‘light shadows’ on the surrounding sidewalk to maximize visibility and create excitement.


Location: Bridge 8, Shanghai
Completed in: 2018
Size: 127m²
Photography: Seth Powers Photography