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MING Labs

Large Agency | Shanghai

Jens Lehmann Website

Jens Lehmann is well known as the former goalkeeper of the German national football team. However, most people are not familiar with the details of his more than 20 years long career. In addition to that, his other activities in the areas of charity or coaching, for example, are even less well known. The challenge was to create a website that clearly communicates those different aspects to different audiences.


MING Labs came up with the idea to implement a concept called »The Five Faces of Jens Lehmann« to visualize the different personas of Jens with all his expertise and diverse experience. This core idea was realized by creating iconic persona pictures of Jens, which were also used as navigation elements. Overall, the page is designed to support the presentation of an entertaining mix of photography and stories from his career told with his words.

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