customers and businesses. It’s high time for different businesses to ramp up their A game and provide the best offers as competition is at its stiffest.
AccorHotels’ Double 11 push started back in 2015. Our first Double 11 project with the hotel group was to design the campaign visuals for their whole mini-site, from the teasers to the main pages.
Proven that Double 11 is a success to AccorHotels, we continued to work with them in the succeeding years on their growing roster of different campaign ideas.
How was your Double 11 experience this year?
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This year’s theme has more of a personal touch. The campaign for 2018 is centered on the concept “AccorHotels - From the Heart”, highlighting the brand’s promise of making one’s experiences more special, regardless if you’re single or not.
2017’s Double 11 design for mini-site
2016’s Double 11 campaign covers online and offline placements from advertisement in magazines to various sites. We also designed a logo to use across various platforms and give the campaign a harmonizing element.