We made a new batch of campaign assets for LOCTITE across various touchpoints. In addition to design development, we also took charge in crafting the copy that will best suit each execution.
Maintain, rebuild, protect.
Our Key Visual revolved around these three key attributes of LOCTITE, illustrating how LOCTITE can basically help take care of the whole facility’s equipment.
Our animated LOCTITE product usage roadmap, showing readers that Loctite has everything to maintain, repair, and protect.
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We developed a cool and interactive version for their Wechat Tweet.
The same idea was adapted into assets for published magazines and company brochure. The key visuals served as an introduction to Henkel and LOCTITE products. On the other hand, the company brochure was a concise overview of LOCTITE solutions showcasing LOCTITE products and how each can specifically serve the different machineries at a facility.
Key visual design