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Dragon Rouge

Boutique Agency | Shanghai

Packaging Design for Sprite Fiber+

Sprite launched Sprite Fiber+ for China market in March 2018, a new member of the Sprite family with 0 sugar, 0 calories and rich dietary fiber.
The white label, green cap and iconic Sprite logo communicates the refreshement cue of the brand, while using visual and typographic treatment to induce desirability and express the benefits of the product - sugar free, calorie free and full of dietary fiber.