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yaean design

Boutique Agency | Shanghai

Schindler: Switching Perspectives

Our brochure project with Schindler is a perfect example of our design principles here in yaean. We love constant innovation — taking what’s already set and well-known, and injecting an impactful modern twist to it.

Schindler had a new product launch and needs a new take on how they should showcase their offering. For their brochures, we suggested a new approach of a landscape format (a first for any Schindler sales collateral) to better deliver their product selection. This makes most sense considering most Schindler photos are in landscape to portray escalators in the best way.

We’re proud to say that this new format served as a catalyst for all future Schindler brochures.

We took it further by incorporating a more minimalistic take on the overall tonality while amplifying the cosmopolitan vibe in photographs to help readers visualize and appreciate.

We shot in the most picturesque establishments in Shanghai and Fuzhou.

From scouting the best locations to full art direction, we made sure everything was well coordinated, and transformative in the sense it’s still essentially Schindler but with a refreshing perspective.

Learn more about projects like what we have done for Schindler! Visit yaean.com.

  • Graphic design and location photo shoot at the Expo's China Pavilion and a large grocery store.

  • Graphic design and location photo shoot in Fuzhou, China

  • Graphic design and location photo shoot at the Shanghai IFC mall.