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yaean design

Boutique Agency | Shanghai

Smartrip Travel Essentials: Revamping from Traditional to Modern and Universal

Travel accessories are challenging products to market because they’re grab-and-go items that consumers would typically not spend too much decision time on. How did we help Jiar Travelware revamp its travel accessory line Smartrip?

Our goal is to create a fresh new look for the brand that can speak to target consumers locally and internationally. We improved the brand logo, the packaging format, and the design tonality of each product selection (universal adapter, TSA lock, beauty box, inflatable travel pillow, etc).

Creative disruption involves immense work behind the scenes. It’s a whole cycle of market research, brainstorming, solidifying the brand strategy, and whipping up a plateful of different design concepts (each telling a unique story).

In the end, we arrived at a final concept that was rolled out to the whole product range. Two versions were made, a white one (more for discerning consumers) and a dark one (more for on-the-go consumers).

Apart from the packaging, the Smartrip logo has been redesigned to be bolder to achieve more prominence on pack focused on the end consumers. Each design element used all point out what the product is all about and how it’s used in a simple yet cool, no-fuss way -- the actual product inside being an integral part of the design. With this stategy in place, we can only imagine a traveler in haste can easily spot and understand Smartrip products.

We’re glad to have successfully steered Smartip in a new direction. Do you want to discuss how we can help with your product branding? Drop us an email at info@yaean.com.

Read the full case study at www.yaean.com.

  • The final concept that was rolled out to the whole product range. Two versions were made, a white one (more for discerning consumers) and a dark one (more for on-the-go consumers).

  • The Smartrip logo has been redesigned to be bolder to achieve more prominence on pack focused on the end consumers.