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yaean design

Boutique Agency | Shanghai

Readying Luxurious Master Residences Yichuan for Launch

Our project with Ningxia Master was one of the most complex we’ve ever done. Multi-faceted, under a tight timeline and a bar of quality set high - we’re proud to have delivered, adding another notch on our belt as we created value for an industry new to us at that time.

We designed the estate’s logo back in 2014 with much thought and care as it should be able to encapsulate the sophisticated vision the whole project was essentially built on.

The face of Master Residences Yinchuan.

A string of design creations followed suit:
We designed an exquisite booklet to exemplify even the smallest details on what makes the estate special. Each aspect of the booklet was meticulously chosen to reach the ideal result of our client: from the cover material, to the printing effects on the endpapers and even the headband for the spine.

1. A data sheet was also derived from the booklet to help the sales team give a quick overview of the property.
2. A newspaper advertisement to announce the opening of the luxurious residential property.
3. For the first Open House, we designed and produced:
a. A special invitation card that reflects the cultural influences of Yinchuan.
b. A bespoke leather covered notepad, encased in a custom-made box
c. A large branded carry bag to take home

And finally, we designed two books -

The first one is a coffee table book designed for the keepsake of homeowners. This book promotes the Master Residences lifestyle which boasts of visual inspirations from all over the world.

The second one is like a ‘bible’ for homeowners meant to give homeowners a comprehensive look into the immense value of their investment.

This project was indeed complex, but we take pride in how we always prioritize quality over speed. As important as the design concepts were the physical outcome of these books. Huge amount of efforts were placed into making sure the materials and finishing were of the best quality and as envisioned by our client.

A luxurious feel was what we aimed for, and that’s what we successfully got in the end.

What do you think? Check out to read more about this project.

  • For the first Open House, we designed and produced a special invitation card that reflects the cultural influences of Yinchuan.

  • The face of Master Residences Yinchuan

  • A visually engrossing storybook about Master Residences Yinchuan.

  • Contemporary, clean yet complete details of the estate’s ins and outs.

  • Presenting the architectural aspects of the residences including materials used, technology incorporated, sustainability goals, and the luxurious aesthetics.