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Des:glory Design

Boutique Agency | Shanghai

VI & UI for Dream Cha

Dream Chá is produced by well-known tea producers in China. Our vision is to inherit the traditional tea culture while creating a contemporary experience for customers.
The design of the logo turns the chinese characters into one symbol. The whole design seems to be floating in a cup of tea, an interpretation of the dreamlike feeling.
The elements of tea leafs are widely used in the product packaging, such as handbags printed with tea patterns, silhouettes emerging on tea bag boxes. The store is combining retail space and café area. A sample bar is adding to the customer experience and we’ve created multiple ambience seating, so customers can choose if they want to have a quick drink at the bar, have a conversation at the individual tables, or lounge at the couch.