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Des:glory Design

Boutique Agency | Shanghai

Logo and Visual Identity for ZZAPI

ZZAPI is a new pizza chain whose proposition is to offer its patrons a quick, healthy, and individualized meal experience. The reversing of the name reflects the fun and casual approach when one shares a pie. For ZZAPI, we have completed the design from the naming to the visual identity and extended to the space identity design.
ZZAPI是一个新的比萨连锁店,其主张是为顾客提供快速、健康和个性化的用餐体验。店名由“PIZZA”颠倒而来,反映了人们分享馅饼时的欢乐与随性。我们为ZZAPI从名字到视觉识别,再延展到空间设计,完成了全套的设计落地。