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The Orangeblowfish

Boutique Agency | Shanghai

Imaginating UP Shanghai

Since its conception and opening, UP has become one of the hottest and wildest spots in Shanghai.

The Orangeblowfish was engaged to create a strong brand presence for UP. Inspired by reclaimed objects from the streets -- essentially where the streets of New York meets Shanghai -- we were the creative brains that helped bring the brand to life!

Working as creative director, Siu Tang pulled together a dozen talented artists from in Shanghai - ranging from taggers and illustrators to graphic designers and more, to make this amazing space, one of the most Instagrammable places in Shanghai.

  • It's not just a stairwell .. it's a tactile wall piece. Run your hand over the stickers to feel those layers!

  • Let loose, have fun and see where your mind takes you.

  • Inspired by the works of Salvador Dali, this was made into a clever optical illusion, finished with a conductive copper tape. Do you feel like you're being watched?

  • We created a logo that showcased the age of the kitchen through broken neon and redacted letters. Hence, we came up with the name ... "The Kitch".

  • Reclaiming "The Squatter", one of our earlier pieces of street art back in the day...

  • Wondering why people are taking so long in toilets? Have you checked out the old neon bathrooms?