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Flatmind

Boutique Agency | Shanghai

Frame by frame - a stop motion animation

This photo selection shows part of the making process of the stop motion animation video we realized in collaboration with Aperol for the 15th edition of Shanghai JZ Festival.

The idea behind the project was to show the indissoluble bond between music, fun and the natural need for humans to be social. In other words: if you pair good Jazz music and an Aperol Spritz, fun is guaranteed!

To deliver this concept at its best, we wanted something surreal and fun: that’s why we decided to use this technique.

In this case, it took over 90 paper characters assembled by the hands of all FLATMIND team, a dozen 3D printed, hand painted tiny Aperol and Prosecco bottles, a made-from-scratch paper cart, and long hours in the studio, to achieve this custom-made piece.

Client: Aperol Spritz
Agency: FLATMIND