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Central Studios

Boutique Agency | Shanghai

Mikimoto "Find your Pearl" Campaign Shoot

Working directly with Mikimoto brand team, we conceived the creative direction for this beautiful campaign featuring Dilraba shot in our large studios. Central Studios fully managed the creative and fashion design direction in house using our fashion department to custom design and fit these gowns on the hero.

Wei Lai, one of China's leading photographers shot the glamorous stills and Director Yu Bo led the video.

The campaign has been very successful for the brand increasing engagement and cementing its position as the leading Pearl brand.

Video can be viewed here https://vimeo.com/365712113