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WILDDESIGN

Large Agency | Shanghai

Market Localization: Fissler

One of WILDDESIGN's core competences -- brand and marketing localization -- is shown well in the agency's four-year 360 degree design collaboration with German cookware brand Fissler. WILDDESIGN acted as Fissler China’s external art director and oversaw all marketing and communication material, assuring consistent brand identity and helping them to approach their new market segment (premium) with a localized visual identity and communication message.

  • Key Visual Development -- comparing the Fissler products to natural elements like smooth leaves and powerful geysers, making the products more iconic and premium.

  • Packaging Design

  • Premium Packaging Design

  • Space Design