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Studio Twist

Large Agency | Shanghai

H.N. Lin Design Center

The furniture gallery showcases high-end European furniture brands such as Cassina, Ceccotti, Danese and Flos.

  • Most furniture retailers display their products in staged settings according to functional rooms. Their customers move along a pre-planned route in the store. Their experience is segmented, restrictive and linear.

  • Studio Twist wants to challenge the norm by designing an exhibition floor that is sometimes raised or sunken, so as to create spaces with varying degrees of intimacy, at the same time allow for an overview of the different spaces.

  • The multiple brand experience is coordinated through these spaces, curated as an art exhibition for designer furniture pieces.