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Octopus Innovation

Boutique Agency | Shanghai

Clinic Vet - Full Branding

Full visual identity development: from logo creation to the definition of all visual elements (collaterals but also all glass panel films and outdoor facade). The full VI was developed within 4 months of work. The entire project took 1.5 years to be completed.

It was partially completed through the internet, done remotely from Shanghai. Daily and weekly meeting during the initial stages of the work, then monthly follow-ups during the last 6 months of work to select furnitures and surface finishings.

  • Brand manual developed for the clinic.

  • Brand tonality implemented on every surfaces.

  • Each area is defined by a colour code following the function of the area.