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Swedbrand

Large Agency | Shanghai

Smart Things

Smart:)Things, Germany:

Clever packaging for a clever product...

Swedbrand collaborated with smart:)things to create the packaging for their new, innovative Apple accessory, the sDock. Throughout the process Apple’s strict guidelines were applied to ensure the solution exceeded their extremely high standards and could sit on their retail shelves all over the world.

“Swedbrand is a very professional packaging solutions agency. They work and react fast and are incredibly flexible. For every element of our project they assigned a specialized contact person. We look forward to working together with Swedbrand on our next project. Very pleasant cooperation with top results.” —Thomas Detemple, smart:)things

The Challenge

Recognizing that people are becoming ever more dependent on technology to make their lives easier, smart:)things created the sDock – a multifunctional wall mount that serves as a docking station and photo frame for iPads, iPhones and iPods. Swedbrand was asked to help create a packaging solution that was as design-savvy and functional as the sDock itself. To heighten the challenge Apple would be the leading supplier of sDocks. This required an efficient international logistic solution and a very tight deadline of the design solution that was strictly in-line with Apple branding and quality guidelines. smart:)things worked on the graphic design and structural functionality and Swedbrand's challenge was to transform all of their work and inspiration into a complete packaging solution and to organize and manage production and logistics.

Swedbrand's Solution

Everyone who has touched an Apple product knows how intelligent and perfectly suited the packaging is to the product it holds. With this in mind, the Swedbrand team knew that the solution had to be minimal yet innovative and cutting edge. An integrated, concealable hanger was added to guarantee flexibility for a range of in-store displays; clever packaging for a clever product. Swedbrand also closely monitored quality control during production and the package was packed flat and supplied directly to the manufacturer so that it could be combined with the product in China.

The Result

Swedbrand's logistic solution ensured safety in transport, efficient international delivery and flawless presentation. The structural and graphic design solution of the outer shell, inner carton, product storage, marketing materials and manual adhere to the extremely high level of Apple standards. The ultimate result is a clever package that reflects the innovative product it holds and the company that developed it, and is sold in Apple stores all around the world. An equally positive result is the partnership Swedbrand has formed with the team at smart:)things, and the teams both look forward to working together on packaging their next product innovation. Until then, go online or pop in to Apple to experience the sDock for yourself.

  • Smart:)Things Logotype

  • Swedbrand collaborated with smart:)things to create the packaging for their new, innovative Apple accessory, the sDock.

  • sDock – a multifunctional wall mount that serves as a docking station and photo frame for iPads, iPhones and iPods.

  • The sDock Solution

  • The sDock Solution

  • For example, sDock helps staff at hospitals to communicate easier.