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Labbrand

Boutique Agency | Shanghai

Brand Strategy & Naming

This portfolio features some of Labbrand's strategy and naming works.

  • Chinese brand tagline 蓝·创未来 [lán chuàng wèi lái] for Volkswagen's global campaign Think Blue.

  • Chinese brand tagline 业精于风 [yè jīng yú fēng] for Vestas.

  • Chinese brand tagline 绝胜科技 [jué shèng kē jì] for Logitech G Series. Labbrand is also working with Logitech G to develop relevant and effective digital strategy.

  • Chinese brand tagline 温馨呵护,贴心旅程 [wēn xīn hē hù, tiē xīn lǚ chéng] for Skyteam.

  • Chinese brand name 天合优享 [tiān hé yōu xiǎng] for Skyteam's VIP service SkyPriority.

  • Chinese brand name 黎视坊 [lí shì fāng] for Grand Optical.

  • Chinese brand name 哈唯纳 [hā wéi nà] for Havaianas.

  • Chinese brand name 缤客 [bīn kè] for Booking.com.

  • Chinese brand name 西雅特 [xī yă tè] for SEAT.

  • Chinese brand name 慧优体 [huì yōu tǐ] for Weight Watchers.

  • Labbrand created lifestyle wine brand Everwines, 咏萄 [yǒng táo] for Torres China. The project includes English and Chinese brand verbal identity, visual identity system as well as brand strategy development.

  • Labbrand created environment-friendly decorative construction paint brand NORBIN, 诺缤 [nuò bīn] for BASF. The project includes English and Chinese brand verbal identity, visual identity system as well as brand strategy development.