For the launch of the new Durex products, creating all design and communication material including packaging, website design and product shooting campaign. I mainly in-charge of all creative art direction.
For the launch of the new Durex products, creating all design and communication material...
Personal products shooting, in order to show more light skills and also post production skills.
Try to catch simple idea turn into a strong commercial picture.
The selection of picture can show different light setting and some graphic correction.
Client: Personal project
We worked with world famous film production company RadicalMedia for Shanghai Disney Resort Summer Campaign. To create a cool, joyful and remarkable experience during summer holidays.
Creative by BBDO Shanghai
Production by RadicalMedia Shanghai
Directed by Jono Nyquist
Beats by Dr. Dre 新年呈献: 声来如此 THE WAY I AM
Beats by Dre collaborated with Chinese singer-songwriter Leah Dou for 2017 Chinese New Year internet campaign. They created a five minute short film entitled “The Way I Am”, focusing on the theme of familial responsibility.
Dream Chá is produced by well-known tea producers in China. Our vision is to inherit the traditional tea culture while creating a contemporary experience for customers.
The design of the logo turns the chinese characters into one symbol. The whole design seems to be floating in a cup of tea, an...
We developed a print advertising campaign showcasing Lilly’s innovation in the pharmaceutical industry.
The concept was to reassert to the audience the breakthroughs that Lilly has made in the field of medicine through the headline.
The headline can be taken literally referring to the...
A very unique place in the heart of Indonesia, Ubud City. It was a pleasure to shoot this resort, creating a connection between the architecture and the nature around.
The images try to capture the atmosphere of the Villa, with strong blue and green color. Try to catch interesting point of view...
Shanghai Xiaoyan Technology Co., Ltd
We create this images to empowering the single products, shooting and post production were focusing on the home sensor details. The images result can highlight the quality of the material and the precision of details, this was a strong customer request,...
Our project with Ningxia Master was one of the most complex we’ve ever done. Multi-faceted, under a tight timeline and a bar of quality set high - we’re proud to have delivered, adding another notch on our belt as we created value for an industry new to us at that time.
We designed the...
Wind Flower Snow Moon, Relaunching a Beloved Local Brand
Love at First Sight
Wind Flower Snow Moon is a well-loved local brand in the Yunnan province of China. Showcasing traditional Chinese calligraphy and the four famous landscapes of Yunnan, WFSM infuses the poetic romance of the region...
In another special collaboration with Milliken, we played with asymmetry, linearities, spirals, gradience, and wide-ranging color palettes. It’s always been our personal favorite to work on free-ranging visualizations – with patterns, the creative output is always endless.
Stemming from the...
Dragon Rouge won GOLD at the Transform Europe Awards in March 2019 for best overall brand evolution for our work with our fantastic client GenesisCare, with whom we have been working very closely for the last eighteen months. It also picked up a second award – highly commended in the best visual...