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  • We all know what’s great about a Sofitel experience – the warmest ambience, great food... and the fluffiest beds. Sofitel partnered with Hainan Airlines to bring this relaxing sleep experience 40,000 ft up in the air for the airline’s business class. We’re all onboard for this. We created two...
  • Sprite launched Sprite Fiber+ for China market in March 2018, a new member of the Sprite family with 0 sugar, 0 calories and rich dietary fiber. The white label, green cap and iconic Sprite logo communicates the refreshement cue of the brand, while using visual and typographic treatment to...
  • Little Sheep is a Chinese restaurant chain with a mission to introduce Mongolian culture and food to consumers in China and the world. It also has ready-to-use soup base and dipping sauce packs for consumers to enjoy quick and easy hot pot at home. With an aim to change the notion that pre-packed...
  • Today 80% of all IKEA customer live in cities. A large majority of them live in apartments and most of them have limited space. We know that small spaces are a reality in all living situations and that all people perceive at least parts of their home as limited for space. For FY12 we will...
  • Coin collection is a serious hobby for many people all over the world. Mint coins are gems, for which our client PCGS (htttps://www.pcgs.com/) represents the industry standard in third-party certification. We are proud to add another unique experience under our belt by designing labels for...
  • We made a new batch of campaign assets for LOCTITE across various touchpoints. In addition to design development, we also took charge in crafting the copy that will best suit each execution. Maintain, rebuild, protect. Our Key Visual revolved around these three key attributes of LOCTITE,...
  • One of our latest projects with Little Tree was one for the books. It was a great process of tapping the inner child in us and just let our imagination flow. It was whimsical, free-style brainstorming coupled with drawing and painting with watercolours! Expanding into other babycare products,...
  • customers and businesses. It’s high time for different businesses to ramp up their A game and provide the best offers as competition is at its stiffest. AccorHotels’ Double 11 push started back in 2015. Our first Double 11 project with the hotel group was to design the campaign visuals for...
  • The design of this logo starts with the signature of Fulei, a famous translator in China whom this foundation is named after. The vertical layout in the order from right to left is according to the common writing habit during his time, and the overall design being a square takes reference from...
  • Last time we shared how we worked on the visual identity of RedOrangeFood’s frozen fruit treats Smoothie Rebels (in case you missed it, check it out here http://yaean.com/en.php?controller=work&action=single&id=301!). This time, let’s take a step back and have a look at one of the first projects...
  • MUSIC COMPOSING and SOUND DESIGN Oppo R11 event OPPO R11 featuring FC Barcelona football limited edition launching event in Shanghai, we compose the music for the introduction video and the sound design and jingle for different moment of the show. watch video here: VPN:...
  • SPACE DESIGN developing a space, its brand and its identity TRAINING:A LIFESTYLE, NOT A SPORT Fix was more than designing a gym. Our client wanted to create a comfortable environment in or- der to build up a community of like-minded people. The space, was not supposed to convey any mes- sage...