For the launch of the new Durex products, creating all design and communication material including packaging, website design and product shooting campaign. I mainly in-charge of all creative art direction.
For the launch of the new Durex products, creating all design and communication material...
For the last two years, TOBF has designed every single cover for Time Out Shanghai's Magazine.
We channeled our most genuine creativity and expression to create bold and memorable magazine cover photos and designs. We're all about authenticity and keeping it real.
Check it out!
When The Orangeblowfish was approached by the Drainage Services Department of Hong Kong to create a branded sculpture – we were all for it! In the thirty years since its inception, the DSD has restored marine life and removed harmful pollutants from the Victoria Harbour.
The DSD wanted a...
Since its conception and opening, UP has become one of the hottest and wildest spots in Shanghai.
The Orangeblowfish was engaged to create a strong brand presence for UP. Inspired by reclaimed objects from the streets -- essentially where the streets of New York meets Shanghai -- we were the...
ZZAPI is a new pizza chain whose proposition is to offer its patrons a quick, healthy, and individualized meal experience. The reversing of the name reflects the fun and casual approach when one shares a pie. For ZZAPI, we have completed the design from the naming to the visual identity and...
Dream Chá is produced by well-known tea producers in China. Our vision is to inherit the traditional tea culture while creating a contemporary experience for customers.
The design of the logo turns the chinese characters into one symbol. The whole design seems to be floating in a cup of tea, an...
We developed a print advertising campaign showcasing Lilly’s innovation in the pharmaceutical industry.
The concept was to reassert to the audience the breakthroughs that Lilly has made in the field of medicine through the headline.
The headline can be taken literally referring to the...
Our project with Ningxia Master was one of the most complex we’ve ever done. Multi-faceted, under a tight timeline and a bar of quality set high - we’re proud to have delivered, adding another notch on our belt as we created value for an industry new to us at that time.
We designed the...
Wind Flower Snow Moon, Relaunching a Beloved Local Brand
Love at First Sight
Wind Flower Snow Moon is a well-loved local brand in the Yunnan province of China. Showcasing traditional Chinese calligraphy and the four famous landscapes of Yunnan, WFSM infuses the poetic romance of the region...
We’ve been working with baby-care wonder brand Little Tree for years now on their different product releases (see www.yaean.com for more info). Their other range of products, the Hypoallergenic series, were developed using specially formulated ingredients for the sensitive skin of babies.
In another special collaboration with Milliken, we played with asymmetry, linearities, spirals, gradience, and wide-ranging color palettes. It’s always been our personal favorite to work on free-ranging visualizations – with patterns, the creative output is always endless.
Stemming from the...
Travel accessories are challenging products to market because they’re grab-and-go items that consumers would typically not spend too much decision time on. How did we help Jiar Travelware revamp its travel accessory line Smartrip?
Our goal is to create a fresh new look for the brand that can...