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  • I was doing Graphic Recording for a 2-days conference summit about WeChat happening in Shanghai on the 1st and 2nd of September, 2016 - Listening, Processing, Analyzing Recording and Drawing at the same time. Great time with great talks, and great outcomes for the audience to take home a...
  • Corporate Identity, Visual Identity, Packaging, Editorial Design, Promotional Collateral The design mainly uses charcoal grey and vintage gold to show the high quality and mature style of the brand’s products. The triangles that point up represents the strength of men and reflects the...
  • iCandy Design was commissioned to design 4 T-shirts for the opening of UNIQLO's flagship store in Shanghai; the series is called SHANGHAI POP CULTURE. Our limited edition T-shirts sold out within one month after the store opened. Collaborated with Office 339.
  • Architect L.E.Hudec designed 65 buildings in Shanghai from 1925-1947. We were commissioned to design the VI system for the year of Hudec in 2008. The logo was a redesign of his old chop (stamp), and the main visual was a collage of his buildings with a decorative background composed of a sketch...
  • FEG stands for Far Eastern Glass, a Shanghai based glass and packaging company. We designed their logo based on the company is moving into a business direction which focuses more on packaging, so we choose the first letter of the name and flipped the E, to make a graphic which looks like...
  • The dots represent the different elements of their cuisine, while the bright colors make it fresh. At the time nobody had any idea that this simple eatery, Element Fresh, would become so popular, otherwise we would have asked for a lot more money for this logo!
  • Backyard Cafe is a laid-back place with solarium, black pillars, nice outdoor seats and a real backyard filled with leafy bamboo trees. We came up with name after we saw the yard, then started with the logo and finished the whole V.I. and website in six months. This illustration played a strong...
  • When Brooklyn Street fashion brand, Mishka, entered China in 2014, it came with its eye-catching street art style design but no unified VI system. The original Russian and English brand name would also have low recognition in China because the local target customers have difficulty pronouncing...
  • Corporate Identity, Visual Identity, Space Identity, Packaging, Editorial Design, Promotional collateral The orange color filling in the text expresses the concept of fresh juice. Each fruit has a color that represents it, which shows the diversity of flavors.
  • For CNY 2016 we created a campaign for ECCO using a H5 game collaborating with famous designer Kudibal. As 2016 was year of the monkey, users could find the monkey’s hidden in Kudibal’s design in order to receive a good fortune message from ECCO and have the chance to win prizes. Through this...
  • Sand River (Shanghai brand), a premium brand of cashmere, appointed us to review the global image system and the image management work done: corporate graphics, photography for children campaign as a start, all merchandising and point of sales material.
  • INNOMATIVE was approached by IHG to conceptualize an interactive WeChat campaign for the IHG® Rewards Club. The purpose of this campaign was to increase members’ activity and recruit more members over the WeChat channel. Users could create customized postcards with pictures of themselves in their...